About

Builder,
Educator,

Coach

For 20+ years, I’ve helped people and organizations learn their way through complexity.

Sonya Heisters

At five, I knew I wanted to be a teacher. So I did. I taught high school English, then took my passion for education beyond the classroom to state and national organizations focused on helping meaningful learning happen.

That path forced me to learn about, and fall in love with many parts of, running and growing organizations. I led teams, scaled organizations, developed revenue and partnership strategies (including nearly two decades of sales, partnership, and fundraising leadership, and 34% year-over-year revenue growth at one organization), traveled too much, spoke at conferences, and advised founders and executives at start-ups and mission-driven organizations.

Across those settings, the work I’m best at has stayed remarkably consistent: stay curious about what’s needed, bring people together, learn from data (excellent listening provides a lot of great data, by the way), find patterns in complexity, and make magic happen in community.

How I show up,
in three throughlines

Builder

Ambiguity is great creative material. Throughout my career, I’ve built roles, teams, strategies, products, and ways of working that did not exist before.

I bring that builder instinct to clients, too. Sometimes I help build the thing. Most importantly, I help make sure we’re building the right thing: ensure we’re solving the right problem, tracking potential pitfalls, and staying fiercely focused on what matters most.

Educator

I am a third-generation educator. My grandmother was an elementary school principal in Los Angeles, my mother a high school math and science teacher, and my younger brother is a school psychologist.

With education in my DNA, I am always designing for learning and growth. I help people make meaning, question assumptions, apply what they learn, and build their own capacity.

Coach

I’ve directly managed more than 130 people, coached and facilitated learning for more than 1,000 leaders, and served as a trusted advisor to founders and executives across multiple sectors. This shapes my approach: I listen closely, ask candid questions, and help leaders see patterns, recognize possibilities, and determine what to do next.

I know what it means to carry significant responsibility and keep possibility alive under pressure.

Education
and training

I studied literature and education at Lesley University and completed executive leadership training at Stanford University’s Graduate School of Business. I’ve written for Education Week and Education Post and spoken at state and national conferences about education, equity, leadership, and the power of listening.

My work is grounded in a simple belief: people and organizations can learn their way through big, beautiful work that can heal, restore, and serve the greater good.

I live in the Bay Area with my husband and two insanely curious and fun boys.

My work is grounded in a simple belief: people and organizations can learn their way through big work that can heal, restore, and serve the greater good.

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