Whether you’re growing as a leader or growing your organization, you don’t have to do it alone.

I help grow organizations and the people who lead them.

Coaching and senior revenue leadership to grow what matters.

Two ways to work together

As your Coach

One-to-one work on the questions, patterns, and practices shaping how you show up for yourself and your work.

Grounded in research and organized by the Leading What Matters framework, coaching helps you joyfully contribute in ways that are distinctly yours.

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Lead with more clarity, make a meaningful impact, and have energy for what you care about.

As your Fractional CRO

Hands-on partnership to strengthen revenue strategy, systems, and execution.

With nearly two decades of leadership in sales, partnerships, and fundraising, my fractional CRO work meets your organization where it is and builds toward what it needs next.

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Stay grounded in your mission while adapting your strategy to new opportunities and changing conditions.

A coach who has built and led the work, too

I bring two decades of experience leading teams, building organizations, developing revenue and service models, advising founders and executives, and helping organizations navigate growth and change.

That experience helps me recognize when a question is about judgment, strategy, people, structure, practice, or some combination of them.

I developed the Leading What Matters framework to help individuals and teams learn about themselves and how they show up in their work and in their lives. In both 1:1 coaching and organizational consulting, it can be a useful tool for reflection and practice.

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What clients say

“Sonya’s coaching helped me navigate some of my life’s most complex and difficult moments. Together, we have designed practical solutions to challenges that seemed insurmountable at the beginning of our journey.”A. Martin, Licensed Professional Counselor, LPC, CRC, MA, Oregon

“I leave my meetings with Sonya feeling lighter, clearer, and more grounded in my own judgment.I have more confidence in what I want to do next and more freedom in how I move forward.”R. Van Donk, Chief Philanthropy Officer, California

What’s in front
of you?

We’ll talk about what you want to change, strengthen, understand, or make easier, and whether working together makes sense.

Book an Intro Call